Burberry Brand Faced Lot Of Problems Marketing Essay

Burberry Brand Faced Lot Of Problems Marketing Essay Compare Burberrys market position relative to that of its competitors, including Polo, Armani and Gucci. Answers: Burberry had positioned itself into a luxury lifestyle brand that was inspirational, stylish, and innovative brand. Burberry had targeted its brand in order to attract younger customer base along with the traditional stodgy looking, conservative and a customer based skewed towards the older generation. Therefore, the market positioning for Burberry can appeal to the hip 25-year-old man or the conservative 65 year old man. Burberry had become a brand symbolizing both luxury and durability. Burberry was focused for a niche segment between brands such as Polo Ralph Lauren and Giorgio Armani in Apparel, and between Coach and Gucci in accessories. Burberry had a particular price point and for a particular price segment. Burberry was never just a classic brand or a brand always having a cutting edge but had always maintained itself as a accessible luxury brand. The point of difference (PoD) which made Burberry unique was its functionality, i.e. the products had a purpose. Burberry was an aspirational brand with functionality which made it unique. Burberry had comfortably nestled itself between a lifestyle (represented by Ralph Lauren) high end fashion products (represented by Gucci) in the accessories and some men apparel and the high end brand in womens apparel and most mens apparel. Market Share In terms of Market share, the Exhibit13 display that Burberry has the fourth largest market share at 5.2%. The relative performance of Burberry as compared to Polo, Armani and Gucci are as follows: ______________________________ Players____________Market Share Polo Ralph Lauren 9.1% Burberry 5.2% Gucci 4.4% Giorgio Armani 3.5% Source Accessories Exhibit14 shows the sales of accessories in Eur(mn) of Burberry in comparison to the other brands. The accessories of Burberry had an sales of 445 Eur(million). In comparison to the other brands the sales of 2001 were: _____________________________ Players________________Eur(Mn) Gucci 1,394 Polo Ralph Lauren 484 Burberry 445 Source In terms of sales Louis Vuitton had the most amount of sales. Gucci and Polo Ralph Lauren had more amounts of sales in terms of revenue as compared to Burberry. Apparel Exhibit14 shows the sales of apparel in Eur(mn) of Burberry in comparison to the other brands. The apparel of Burberry had an sales of 988 Eur(million). In comparison to the other brands the sales of 2001 were: __________________________ Players________________Eur(Mn) Polo Ralph Lauren 3,621 Burberry 988 Georgio Armani 661 Source In terms of sales, Polo Ralph Lauren had the most amount of sales. Burberry had more amounts of sales in terms of revenue as compared to Georgio Armani. Advertisement Expenditure The following is the amount of expenditure done by the fashion companies with respect to burberrys advertisement expenditure ______________________________ Players_________________Eur(Mn) Burberry 98 Giorgio Armani 72 Gucci Division 111 Polo Ralph Lauren 100 Gucci has spent the maximum on advertisement expenditure, followed by Polo and then by Burberry. Giorgio Armani witnessed the least advertisement expenditure for 72 million. Source Question 2) Is Burberrys competitive position sustainable over a long term? Answer: There are some constraints that Burberry is facing, these are : The marketplace and current trends are constantly changing. Everyone is a competition. High Income people shop everywhere, and lower income people are starting to shop for for affluent brand names. The brands sales rely heavily on the Burberry check. With emergence of new customer base, looking towards them might create a danger of alienating old client base. The new management of Burberry has overcome these constraints efficiently, but with the rise in competition, the management has to work really hard to keep the brand contemporary and moving in the positive direction. Question 3) Bravos team is currently carrying out several initiatives including multiple collections, multiple channels and multiple licenses. What is the role of each of these initiatives in Burberrys overall business model? Multiple Collections: Under Bravo Burberry was positioned as a brand in between Polo Ralph Lauren and Giorgio Armani in apparels and between Coach and Gucci in accessories. Bravo wanted the Burberry brand to appeal younger generation, while maintaining its old customer base. In order to reposition the brand and attract new customers base Burberry launched multiple collections. The other reason for launching multiple collections was to remain consistent with the current fashion trend in the market. Bravos team started slashing the number of SKUs to eliminate outdated designs and had a consistent look across the products. Each season Burberry used to introduce 450 to 500 womens apparel styles and 330 to 350 mens apparel styles. These collection were very cross generational i.e. it targeted people in the age range of 25 to 60. In this way Burberry made itself more visible and easily approachable for the customer. In order to make people aware that something new is happening at the Burberry, a high profile high-end brand called Prorsum was introduced. Prorsum was available only in the best stores of the world. Through its multiple collections Burberry was s uccessful in creating an image of high fashion brand yet approachable for the customers. Multiple Channels: Burberry Brand faced lot a problem before Bravo joined due to parallel trading, which had a negative impact on its process and brand image. Burberry had 3 channels of distribution retail, wholesalers and licensed partners. By the end of 2002 Burberry had nearly 3162 wholesalers worldwide which included 434 departmental store and 2728 speciality stores. Burberry also had 132 company owned stores all over the world. These company stores where designed to display the entire product range, showcase the company vision and were also used as a testing ground for new concepts. Multiple channel helped Burberry increase its visibility among the customer, which in turn helped in acquiring new customers. Prices of products were raised to reflect the brands new positioning as a result the margin increased to 56% to 47%. Multiple licenses: Burberry exercised complete control over sourcing, designing, manufacturing and distribution. When specific expertise was required to certain product Burberry used licensees who had design, manufacturing and distribution. Burberry used licensees mainly in accessories business where they didnt have competitive advantage. Having control over the licenses, wholesalers and distributors helped Burberry in repositioning its brand and creating a positive image among the customers. In the process Burberry bought some of the distributors to stop parallel trading and have a tighter control over the process. Elevating the prices. Control over communications global communications. Question 4) Has Bravos team managed to elevate the overall status of the Burberry brand? Answer: The Bravo team was very successful in elevating the overall status of the Burberry brand. This was not an easy task or something that was accomplished overnight. Bravos goal when she took over was to transform Burberry into a luxury lifestyle brand that was aspirational, stylish and innovative. Some immediate changes made to Burberry to help accomplish this and elevate the overall status were cosmetic. This included changing the companys name from Burberrys to Burberry and introducing a contemporary new logo and packaging. Then Bravo went onto reposition the brand. This meant attracting younger customers while retaining Burberrys core customer base. The product line was also updated. The new product line included product classified as either continuity or fashion oriented. Continuity products were expected to have much longer lifecycles and fashion oriented products were responsive to fashion trends. Burberry also updated its product line to have three primary collections: wo mens wear, menswear, and accessories. With all of these new and radical changes, Burberry was able to elevate the overall status of its brand. Balance between continuity and fashion oriented products Balance between mens and womens wear (27% vs 33%) mens wear has relatively longer PLC Balance between accessories and apparels Balanced distribution Sales = 39% DOS 52% Distributors 10% Licenses Greater geographical balance dependence on Asia 75% Brand tier strategy London, Prorsum, Thomas Black.Blue.

Ethical Issues Concerning Human Research Subjects :: Ethics Medicine Research

Ethical Issues Concerning Human Research Subjects in Phase I Cancer related Clinical trials Personal History What are clinical trials and how are they brought about? Personal History On Mothers Day, May 9, 1999, my mother, Deborah Ann Hall was diagnosed with pancreatic cancer. I spent the majority of my day in a church, hoping and praying for some new and improved drug to come about for my mother. I thought, â€Å"anything is possible, anything could happen and that she could survive. New drugs and treatments are developed all the time. There is surely something for her.† My father and I began our research on-line that night and all my hope began to fade. There was little known about pancreatic cancer at the time. Researchers and oncologists could not put their fingers on any successful treatment for this type of cancer. My mother was given a year to live. After a couple months of the regular, commonly used dosage treatments for pancreatic cancer, there were no results indicating her tumors were shrinking or even that they had stopped growing. They still grew, but basically at a slower rate. It was at this point that my mother’s doctor suggested applying for a clinical trial. The â€Å"clinical trial family meeting† was at my dinner table at my family home in Simi Valley, California. We sat my withered, lifeless, 44 year old mother down. My older brother sat at one end, my father at the other, I, across from her. We asked her and explained to her all of the possibilities involved with clinical trials. She was of course already aware of the many symptoms involved with chemotherapy, however we had to make it clear to her that there was a high possibility she would receive treatments that provide little or no treatment. Additionally she might receive treatments that her body cannot handle and there may be side effects previously unknown. It was at this point my mind cleared. I looked up at my mother, a woman who knew her time on earth was coming to an end and thought, â€Å"Who really holds the decision making here? Would she choose to receive this treatment if we were not here, begging her to stay alive? Is it worth the pain and torture?

Supervised Industrial Training

On the job training or OJT is one method by which students is given a chance to apply the theories and computations that they have learned from the school. It also helps the students to acquire relevant knowledge and skills by performing in actual work setting. Colleges and universities require their students to undergo such training within a specific number of hours as part of the curriculum. For the students, an OJT or internship program provides opportunities to go through the actual methodologies of a specific job using the real tools, equipments and documents. In effect, the workplace becomes a development venue for a student trainee to learn more about his chosen field and practice what he has learn from academy. On the other hand, an effective OJT program also benefits the companies who accept trainees. First OJT or intern provides additional manpower for a lesser labor cost than a regular employee. Most of them are all eager to learn the ropes so chances are high that they will cooperate. Employers can use this internship strategy as a method in recruiting new employees. Since the trainer or the supervisor can follow the trainees’ progress, he can gauge based on performance, behavior and attitude if the trainee will make a good recruit after the completion of his internship. OJT’s can bring fresh ideas into the organization. Given the opportunity tospeak their minds freely and without fear, they maybe able to contributesignificantly in brainstorming sessions or research and eventually help improvethe organizations productivity. While training the interns, employers are in factalso teaching their employees to process of guiding the trainees stretches theirpatience, develops teaching skills and makes them more sensitive to the needsand mind set of the younger generation. The course of supervision also teachesthem how to share what they know and be receptive to questions. Hence, theinternship also becomes an avenue in training for future managers of the company.

50 Synonyms for Assistant

50 Synonyms for Assistant 50 Synonyms for Assistant 50 Synonyms for Assistant By Mark Nichol A number of words- many precise in meaning, as well as colorful and/or pejorative- exist to assist you in describing someone who works below another person. Here are fifty synonyms for assistant. 1. accomplice: an assistant, especially in the commission of a crime 2. adjunct: an assistant or associate (also, a short-term or junior faculty member, or something added or joined to another) 3. adjutant: a military officer who is an assistant and secretary to a superior officer 4. aide: an assistant, often in a military or political context (sometimes misspelled aid) 5. aide-de-camp: a military officer who is an assistant to a superior officer 6. apprentice: an assistant training to master a skill 7. attendant: an assistant or servant, or an employee who helps customers (also, someone who attends an event, or something that accompanies something else) 8. auxiliary: a member of a foreign military unit fighting alongside military units of another nation (also, a Catholic bishop subordinate to and not entitled to succeed the bishop of a diocese) 9. coadjutor: an assistant (also, a Catholic bishop subordinate to and often a successor to the bishop of a diocese) 10. cog: an assistant who is one of many or who has a minor role in a company or organization 11. deputy: a substitute or second in command (also, a member of a lower house of a legislative body) 12. domestic: a household servant 13. employee: someone who works for someone else or for a company or organization for pay; also spelled employe 14. factotum: a servant with multiple responsibilities (also, anyone with multiple responsibilities) 15. flunky: a person who performs various small tasks for an important or powerful person; also spelled flunkey and flunkie (also refers to a sycophant) 16. follower: someone in the service of another person 17. gofer: someone who performs errands or other simple tasks for another person (from â€Å"go for†) 18.–19. handmaiden: a female maid or servant; also handmaid (also, something inanimate that exists to assist or serve) 20. help: an employee or helper; often used collectively (â€Å"the help†) 21. helper: an assistant, especially an unskilled laborer who assists a skilled worker 22.–23. helpmate: an assistant who also serves as a companion, or a wife; also helpmeet 24. henchman: a trusted assistant (often used colloquially for a politician’s aide), or a subordinate member of a gang (originally, a page or squire to a nobleman) 25. hireling: someone paid to do an unpleasant or illicit task 26. lackey: a person who performs menial or unpleasant work for another (originally a footman or a general servant; also refers to a sycophant) 27. legman: someone who gathers information and/or runs errands for another person 28. lieutenant: someone who assists and/or substitutes for another person (also, a specific military rank or role) 29–30. maid/maidservant: someone who cleans and performs other tasks for another person (maid also refers to an unmarried girl or woman) 31–33. man Friday: a devoted, efficient assistant; also â€Å"girl Friday† or â€Å"gal Friday† (from the character named Friday in Robinson Crusoe) 34. mate: an assistant to a more skilled person (also various other meanings) 35. menial: a person who does boring or unpleasant work for another person 36. minion: someone who obeys another person 37. number two: a person immediately subordinate to a leader (from military slang) 38. personal assistant: someone who assists another person by performing tasks and running errands 39. retainer: a person who assists in a household 40. right hand: a key assistant 41. second-in-command: a person immediately subordinate to a leader (from military usage) 42. scullion: a kitchen servant 43. second: an assistant, especially to a boxer or a duelist (also various other meanings) 44. second fiddle: someone in a supporting role or with subordinate responsibilities (from an informal reference to the violinist who sits next to the principal violinist in a music ensemble) 45. servant: someone who assists another person in that person’s home, often by cleaning and/or cooking 46. sidekick: someone who assists another person; traditionally refers to an assistant and companion to a heroic character 47. steward: someone who manages someone else’s household and/or property (also, someone who provides food and drinks in an institution or on a vehicle or vessel, or who manages finances or carries out other administrative duties) 48. subordinate: someone who works below someone else 49. swamper: a handyman or helper (also someone inhabiting or familiar with a swampy area) 50. underling: a low-ranking person who works for someone more powerful Want to improve your English in five minutes a day? 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Prostitution misc essays

Prostitution misc essays What is prostitution? Prostitution is the After one year from the ratification of this article the manufacture, sale, or transportation of intoxicating liquors within, the importation thereof into, or the exportation thereof from the United States and all territory subject to the jurisdiction thereof for beverage purposes is hereby prohibited. This is from section one of the eighteenth amendment of the constitution, making alcohol illegal in the United States. To this day it is still the only amendment ever to be repealed. Why didn't prohibition work? Because you can't take away the publics right to sin and to live there lives the way they see fit. The same thing can be said for prostitution, which like alcohol consumption or gambling, is a "victimless crime." Many say that one of the main reasons prostitution is illegal is because it might bring a "bad element" to the area that it takes place in, but if we look at other countries and cities that allow it this couldn't be further from the truth. Rollin M. Perkins author of the book Criminal Law, sites that while our government fights the war on prostitution attempting to make it completely illegal, other major countries such as England and Scotland only regulate the industry. Does this make crime run rampant in these other countries? Well England's crime rate is significantly lower than that of the United States, in fact a recent study showed that there are more murders in New York city in one day alone, than in all of one year in England. Contrary to popular belief prostitution is illegal in only forty-nine of our countries fifty states. In Carson City and Reno Nevada prostitution is legal but still regulated. There are houses on the outskirts of these two cities often referred to as "brothels" in which soliciting prostitution is as legal as going out to eat for dinner. The government requires that these houses be licensed, taxed, and even given a "health inspec...

Xeriscaping

Xeriscaping Introduction The world is endowed with many important natural resources. However, water emerges at the top as the most important natural resource human beings have for simple reason that it supports life. Climate changes and dynamic ways of life of human beings on the planet have varied patterns of use and consumption of water.Advertising We will write a custom thesis sample on Xeriscaping specifically for you for only $16.05 $11/page Learn More Additionally, there has been an irreversible alteration of the environment that has directly impacted on the planet’s water situation. Many water catchment areas and water bodies on the planet have been destroyed and left in desperate situations. The result therefore has been a water stressed planet with many areas experiencing acute water shortages barely enough to cover respective population commercial and domestic consumption needs1. One of the most water dependent domestic uses is gardening and lawn care. In the US for instance, it accounts for most of the seasonal increase in water consumption in numerous places. An average US family consumes approximately twenty-six gallons of water every day. The entire nation consumes approximately twenty six billion gallons of water every day2. Out of the above daily consumption, over 7 billion gallons are devoted for use in outdoor activities such as gardening and landscaping. According to US Environmental Protection Agency, a lawn setting in a suburban place in the US uses over ten thousand gallons of water every year. One of the most enduring but misplaced notions has always been that green magnificent lawns are only achievable through extensive water use alongside other practices such as fertilization. Many environmentalists have however argued and proved that magnificent lawns and gardens are achievable with the employment of water conserving landscaping techniques. The techniques employed in this area use terms such as ‘waterwiseâ₠¬â„¢ and ‘waterlow’ depending on their underpinning philosophy. To consolidate the water conserving landscaping approaches, the concept of Xeriscape landscaping was developed.Advertising Looking for thesis on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Since its coinage and copyrighting in Denver in 1981, Xeriscaping has become the official description of all the methods and approaches used by authorities and individuals to pursue water efficient landscaping practices. There have been many initiatives formulated at all levels of government in the US to promote xeriscaping for the sole purpose of encouraging responsible water use. This paper will therefore examine the efforts and strategies put forward by the authorities in promoting xeriscaping in the US3. The analysis will look at the nature of the efforts i.e. their status and how they are implemented. The analysis will be carried out within the framework of federal, state and local governments and the policies that they have laid down to promote xeriscaping and efficient water use. However, for purposes of better understanding, there will be a brief look at what xeriscaping is. Xeriscaping The Denver water department coined the word xeriscaping in 1981. The main purpose was to highlight the importance of water efficient landscaping. The word is derives from the word â€Å"Xeros† Greek for dry and landscape. To fulfill its core purpose of promoting water efficient landscaping, Xeriscaping operates on seven principles and eight fundamentals that promote waterwise landscaping. The seven principles include good planning and design, mulching, efficient irrigation, continuous study and analysis and improvement, good plant selection and practical turf areas. The fundamentals encourage wise irrigation scheduling, provision of regular maintainace and extensive use of mulching. Xeriscaping Efforts by authorities in the U S Some environmentalists assert that the water efficient landscaping techniques can be used by local, tribal and state governments as well as companies and businesses to physically improve their properties for purposes of reducing long-term maintainace costs and the creation of environmental friendly landscapes. In the United Sates, the federal, state and local governments and water districts throughout the country have since the 80’s promoted and supported xeriscaping efforts. Some of the initiatives implemented by these authorities are mandatory while others are incentive based to encourage large adoption of the practices.Advertising We will write a custom thesis sample on Xeriscaping specifically for you for only $16.05 $11/page Learn More The initiatives and efforts have always encouraged people to create low water demanding and drought resistant landscapes. Generally, there have not been any major laws directly concerning xeriscaping in the US4. Most of the efforts that are in place right work within a framework of existing water conservation laws. It’s important to note that mandated efforts have mostly taken place within the state and local level compared to the federal level. This analysis will therefore concentrate on the latter two states. It will involve a look at notable state and local governments that have put in concerted xeriscape efforts, how they have done it and if the efforts have been successful in their intended purpose. Xeriscaping on the federal level On the federal level, there have not been any major regulations that give emphasis to xeriscaping. Federal authorities seem to endorse the xeriscaping program through education initiatives. Through the Environmental Protection Agency, extensive education and information on water conservation in landscaping through xeriscaping is carried out. The information includes information on hoe tom locate federal local resources. The focus on local resources m eans the federal government treats the xeriscaping issues as a regional one that state and other local authorities are better suited to handle5. One of the most probable reasons why the federal authorities may not be treating the xeriscaping issue with national urgency is the fact that the country is so large and diverse that a national effort to push for xeriscaping may end up being ineffective. It’s therefore nearly impossible to tackle the issue from a national platform. State and local governments on the other hand are more specialized in terms of populations and their environment’s natural conditions. It’s therefore easy for them to roll out specific incentives that fit their areas of representation. Xeriscaping therefore is very much a local issues and concerns little of the federal government. Xeriscaping at State level Numerous states have enacted laws and offered incentives meant to entice their populations to adopt xeriscape practices. Florida, Texas a nd California are some of them. There will be an individual analysis on every one of the states mentioned above. Their cases will be generalized over the rest of the states to help paint a picture of how xeriscaping is applied in the different settings.Advertising Looking for thesis on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Florida Florida is one of the most water sufficient states in the US. However, the distribution of rain in the state is wanting. There is an uneven distribution of rainfall in the state. Besides, the state is endowed with sandy soils that have poor water retention capabilities. Additionally, the state has a fast growing population that has increased its demand on the water resources of the state. The state of Florida was one of the few states in the US to enact water conservation legislation that gives emphasis to xeriscaping. In fact, it was the first state to enact a xeriscape statewide law. The law requires Management and Transport departments to utilize xeriscape laws in all their new public property developments. It also requires all public properties constructed before 1992 to be phase in Xeriscape through a five-year period6. Florida law criminalizes the planting of some exotic species that may not be supportive of xeriscaping. At the same time, the law promotes the use of xe riscaping concepts in the state government’s landscaping initiatives. The law also encourages local governments to use xeriscape oriented landscaping techniques and practices. It’s so far the most explicit state law on xeriscaping in the US. Previously, there has also been a bill in Florida that proposed criminalization of the passage by localities of laws that prevent xeriscaping7. Besides, the South Florida Water Management District together with the Florida Nurserymen and Growers Association, the Florida Irrigation Society and the local business community have collaborated to produce the â€Å"Plant It Smart with xeriscape† television program that seeks to promote the use of xeriscape in the state. The program showcases an ideal Florida residential yard and how it can be retrofitted using xeriscape landscaping techniques to safe on costs, energy and time. The fact that the SFWMD is involved shows the level and commitment authorities have given to the implemen tation of Xeriscape8. There is also the Southwest Florida Water Management District (SWFWMD), the City of St. Petersburg, and Pinellas County, Florida who have pooled resources together to produce the â€Å"Xeriscape It† Video game. The videogame enlightens people on the seven principles of xeriscape landscaping. Furthermore, through the collaboration, SWFWMD has sponsored numerous xeriscape demonstration sites, besides having a xeriscape garden it its headquarters in Brooksville. The garden showcases the variety of native and non-native plants that that are appropriate for xeriscaping. The garden is accessible for viewing by the public who are issued with a guide about it. The above initiatives have the full backing of the authorities. It’s therefore safe to conclude that in Florida, the state has out in place adequate efforts to promote xeriscaping. One of the characteristics of the efforts employed by the state of Florida and that is observable in many other states is the involvement of the private sectors on raining awareness and promoting xeriscaping. California California is sometimes described as a water hungry state that satisfies its water needs through importation of water. The most affected part of state is southern California, a situation experts blame on many causes. Due to the water stress situation however, California unlike a number of state and local governments and federal government bodies has not widely implemented the xeriscaping principle of landscaping. Through the California Environmental Protection Agency, has encouraged residents to adopt xeriscape-oriented practices that will help in conserving water in the state. The situation in California is representative of many states and local authorities in the country where xeriscaping has not gained root. The authorities don’t appear keen in neither pursuing legislative nor incentive based approaches to encourage xeriscaping. Texas Besides California, Texas is another s tate that has taken official measures that encourage xeriscaping. Unlike the Florida case however, the Texas and California legal drives have not been as forceful. Texas passed the conservation law in 1991 that imposed various regulations meant to conserve water in the state9. The state also passed a law that specified that xeriscape parameters met in all new construction projects of the state after January 1994. In 1995, there was also an additional legislation that made in mandatory for the state department of transport to implement xeriscape standard in all the construction and maintainace of roads and roadside parks of the state. The law also urges local authorities of the state to consider enacting ordinances that will require people and businesses observe xeriscape practices to conserve water10. Additionally there were two other state laws passed in 2001 that promoted responsible use of water through practices such as xeriscaping. In xeriscaping, the law identifies xeriscaping as a way popular way of saving water at home. It urges gardeners and landscapers to source for plants that won’t drain water quickly and that will help reduce the monthly water bill of the average Texas household11. Texas and Florida lead the park in enacting laws that observe xeriscape practice. The above analysis has been used to put into perspective of the existing state measures that promote xeriscape. No doubt, other states have different laws regarding the subject. However, this serves a demonstration of how far the concept of xeriscape has been utilized on the state level12. Xeriscape efforts at Local Government The analysis of local authorities will concentrate on county authorities and city governments that have put in place measures that promote the use of xeriscape measures in landscaping their territories. Numerous localities, far more than state and federal have embrace the xeriscape concept. One of the outstanding approaches local authorities are using is throu gh offering cash incentives to their residents who are willing to implement xeriscape practices13. Las Vegas In Las Vegas, the city government accords homeowners a cash reward of one thousand dollars if they convert their lawns to xeriscape compliant. Commercial landowners on the other hand get up to $ 50,000 in water bill credit if they comply with xeriscape standards. The main aim of offering these rewards is meant to help local authorities conserve water and save on costs associated with it. In Las Vegas for instance, the city hopes to save 25% of water it could have used in a decade. Other plans by the Las Vegas city government to promote the use xeriscape include a limited city ordinance turf of not more than 50%, of any new landscapes and awards on xeriscaped properties in the city14. Glendale Arizona In Glendale, Arizona, residents of the city receive a rebate reward of $100 if they install or convert more than half of their landscape area commercial or private to non-grass vegetation. The Glendale Water Conservation Office carries out an audit to ensure all the requirements which are tailored along xeriscape practices are met. A rebate check is then issued to the homeowner who would have fulfilled the requirements. The main objective of implementing Xeriscaping practices in Glendale is to minimize on the amount of water that is used by residents to irrigate grass. The city of Albuquerque on its part offers cash rewards of a maximum of $ 800 for private residential properties and $ 200 for commercial properties that restructure their properties to incorporate designs that help in conserving water. According to statistics supplied by the municipality, the city has been able over ten years to reduce its percapita consumption of water from 250 gallons to 175 gallons. It’s important to note that there are stark differences between the approaches employed by the state governments and localities in implementing xeriscaping approaches. Many state gover nments including the ones discussed above clearly prefer the legislation approach while local authorities prefer the reward or incentive system. The most probable reason why the state governments prefer the mandate system is probably because of the size of the population and the territory they preside on. Only rules imposed through legislation are likely to work on a wide population such as that of a state. Additionally, the state is likely to spend more or save more by virtue on the size of its population. Incentives to entice people are therefore not likely to achieve much of either of the above15. Local governments on the other hand have lean populations who are easily manageable. Their numbers are commensurate with the resources that cities have and their likelihood of its populations meeting the conditions are high. Furthermore, local governments have small jurisdiction areas which are reachable making implementation of laws and regulations easy compared to the state16. There i s need for states and more local authorities to come up with new and more appealing incentives that will be specifically targeted at real estate developers. The incentives will be structured in such a way that they will encourage those businesses already using and implementing xeriscaping measures. One of the businesses that will benefits from such incentives for instance includes HHP developers in Las Vegas. The property development manager has so far developed over 25, 000 hectares of land with both commercial and residential properties. In their development, HHP has over two decades applied practices consistent with xeriscaping landscaping. Given the fact that Las Vegas has provisions that require implementation of xeriscaping practices, the business has over time saved hundreds of thousands of dollars over the two-decade period. It’s easy to use the above example as one of the benefits of using xeriscaping in order to entice more businesses and individuals countrywide. Co nclusion Xeriscaping is a fast growing practice in the US. Since its invention in 1981, the practice has helped different authorities to save on expenses through water conservation. The Florida and Texas examples need to be emulated in other states because the practice has proven its worth. As said in the analysis, the practice is however tricky to implement on a national level. Besides legislation however, there is still more that the federal government can do to promote xeriscaping. This can be done through offering incentives to states that enact legislation that among other thing support the practice. There is need to shift attention to big businesses considering the amount of land at their disposal. Most of the laws that especially exist in state level only compel public departments to apply xeriscape practices. Private property should be included because the benefits in the long run will be both for the public and private citizens. Furthermore, authorities should consider more public-private partnerships that will help in easier adoption of the xeriscaping practices. While it’s not easy for the complete achievement of xeriscaping objectives, the above offers a good platform on which to start. Bibliography Brenzel, Kathleen N., ed. Western Garden Book, 2001 Edition, Menlo Park: Sunset Publishing Corporation, 2001. Buras et al, Managing urban water supply, Berlin: Springer, 2003.p. 56 Cech, Thomas, Principles of water resources: history, development and management, NY: McGraw Hill, 2009. Page 68 Cohen, Nevin, Green Cities: An A-to-Z Guide, NY: Routledge, 2011, p. 477 Layzer, Judith, The environmental case : Translating values into policy, Washington, D.C.: CQ Press. 2002 Mann et al, Cutting Edge Gardening in the Intermountain West, London: Sage Publications, 2007, Marks, Susan, Aqua shock: the water crisis in America, Burlington: Springer, 2009. Sturgeon, Stephen, The politics of western water : The congressional career of  wayne aspinall. Tucson: University of Arizona Press. UMI, Dissertation abstracts international: The sciences and engineering, London: Mcmillan Publishers, 2008, Wood, Warren, Water resources perspectives: evaluation, management and policy.  NY: Infobase Publishers, 2003p. 48 Wolch, Jennifer, Manuel Pastor, and Peter Dreier, eds. 2004. Up against the sprawl : Public policy and the making of southern california, eds. Jennifer Wolch, Manuel Pastor and Peter Dreier. Minneapolis: University of Minnesota Press, 2004. Winger, David, ed. Evidence of Care: The Xeriscape Maintenance Journal, 2002, Vol. 1, Colorado WaterWise Council, 2001. Footnotes 1 Winger, David, ed. Evidence of Care: The Xeriscape Maintenance Journal, 2002, Vol. 1, Colorado WaterWise Council, 2001. 2 Brenzel, Kathleen N., ed. Western Garden Book, 2001 Edition, Menlo Park: Sunset Publishing Corporation, 2001. 3 Sturgeon, Stephen, The politics of western water : The congressional career of wayne aspinall. Tucson: University of Arizona Press 4 W olch, Jennifer, Manuel Pastor, and Peter Dreier, eds. 2004. Up against the sprawl : Public policy and the making of southern california, eds. Jennifer Wolch, Manuel Pastor and Peter Dreier. Minneapolis: University of Minnesota Press, 2004. 5 Layzer, Judith, The environmental case : Translating values into policy, Washington, D.C.: CQ Press. 2002 6 Cohen, Nevin, Green Cities: An A-to-Z Guide, NY: Routledge, 2011, p. 477 7 Mann et al, Cutting Edge Gardening in the Intermountain West, London: Sage Publications, 2007 8 Mann et al, Cutting Edge Gardening in the Intermountain West, London: Sage Publications, 2007, 9 Cech, Thomas, Principles of water resources: history, development and management, NY: McGraw Hill, 2009. Page 68 10 Buras et al, Managing urban water supply, Berlin: Springer, 2003.p. 56 11 Wood, Warren, Water resources perspectives: evaluation, management and policy. NY: Infobase Publishers, 2003p. 48 12 UMI, Dissertation abstracts international: The sciences and engineering , London: Mcmillan Publishers, 2008, 13 Marks, Susan, Aqua shock: the water crisis in America, Burlington: Springer, 2009. 14 Mann et al, Cutting Edge Gardening in the Intermountain West, London: Sage Publications, 2007 15 Cohen, Nevin, Green Cities: An A-to-Z Guide, NY: Routledge, 2011, p. 477 16 Layzer, Judith, The environmental case : Translating values into policy, Washington, D.C.: CQ Press. 2002

Question Essay Example | Topics and Well Written Essays - 500 words - 9

Question - Essay Example These defined liabilities are the results of the past events that will be turning into future economic outflows from the company, these liabilities successfully meet the standard definition of obligation but their measurement and computation is often observed to be a debatable issue. As the above-discussed liabilities are future expenses for the company, their future value computation may depend upon numerous factors. These liabilities are very sensitive to the rates of interest of the country and other external factors such as government policies, inflation rates, time value of money, and the probable date of maturity. Their date of maturity may change and solely depends upon the clauses and covenants placed upon them in the contracts. The lease commitments are the future payments of the leased item. Only the current liability under the lease agreement contains a true value of the lease payment for the year, the non-current liabilities hold an estimated figure to be paid in the future. The purchase obligation makes an organization to bound into a commitment of purchase of an item in the future date. The market value of the item in the future cannot be defined in the present period; an estimated value is considered in this case as well. In the case of marketable securities, the rates and maturity periods, and markets for the item are estimated based on assumptions. The derivatives also fall into the same category. The nature of these obligations makes it difficult for the company to reflect and present the real and accurate value of these items. Hence, there is a possibility that the liabilities been shown by the companies may differ from their actual worth. Ernst & Young LLP is the audit firm which performs external audit of Apple Inc. and PriceWaterhouseCoopers performs external audit of Dell Inc. The auditors of both